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HIS BOOK 15 dedicated to the millions who visit At'- 
Hantic City at all times of the year to find rest, 
recreation, and enjoyment. It is Atlantic Citys 
^business to entertain and amuse the outside world, and 
the residents of Atlantic City have been accomplishing 
this purpose so well for the past fifty years that among 
travelers and tourists, Atlantic City stands for service, 
pleasure, luxury, hospitality. Atlantic City is not "one 
of the sights'' for the tourist to visit and forget. After 
people have once visited Atlantic City, they return as 
often as they can and stay as long as they can. Thous-' 
ands of former visitors are now Permanent Residents. 
One can tal\ about one's good times in Atlantic City, 
but mere words cannot begin to tell the story of this world 
famous seaside playground. This boo\, depicting a few 
of Atlantic City's many attractions in their natural 
colors, enables the enthusiastic visitor on his return home 
to have something tangible to show his friends while talks 
ing about his visit, and something to \eep before him as 
a constant reminder of Atlantic City's charms while 
anticipating his next trip. 



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Published by 

NATIONAL CITY PUBLICITY COMPANY 

Creators of Advertising Literature 
Guarantee Trust Building, Atlandc City, New Jersey 1170 Broadway. New York, N. Y. 

Phone: 873 g) (;|_ ^ g 7 4 1 8 2 ^^""""^ Madison Square 9783 



This book mailed anywhere postpaid for One Dollar - Copyright, May. 1922 



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MAY 191922 



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SKETCHED IN ATLANTIC CITY BY HENRY REUTERDAHL 





AT THE ENTRANCE OF THE MARLBOROUGH-BLENHEIM 




RITZ-CARLTON HOTEL 




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THE FAMOUS BOARDWALK 

TLA7<iTIC CITT invented the Boardtoall^ and while other resorts 
the world over have been content to tamely copy, she has lengthened 
and strengthened, rebuilt and renewed, until the present structure has 
been widened in most places to sixty feet and stretches for eight miles 
along the Absecon Beach front from the Inlet down past fashionable 
Chelsea, Ventnor, Margate City and Longport. 

The life, the light, and the color that one sees on this promenade during the 
early evening hours are indescribable. It is an endless dress parade, a grand 
review^, in which everybody is one of the reviewers as w^ell as one of the 
reviewed. At Easter time it is the T'iational Style Show. The animation, 
the overflowing good nature, the laughter, and contagious hilarity of this 
joyful throng are irresistible. The great bazaars, the colorful shops of all 
nations, the attractive national exhibits, the buoyant merriment of the 
children at play, the fleets of rolling chairs, the perpetual fashion parade, the 
thousand and one little scraps of life and tone that line this great thorough' 
fare, all blend into one beautiful panorama of supreme enjoyment and 
recreation. 

Extending seaward from the Boardwalk are six ocean piers, — in all the world 
the greatest series of piers devoted to pleasure. Concerts, theatres, dancing, 
fishing, and net hauls are among the recreations that have added zest to the 
invigorating ocean breezes. Along the Boardwalk are play houses and much 
entertainment. 

Atlantic Citys Boardwal\ is a metropolis in itself, — a metropolis of joy, — a 
metropolis of amusement, — a metropolis of health, — a metropolis of wonder' 
ful sights that can be seen in no other place in the world except on the 
Boardwalk in Atlantic City. 




ABOVE: BRIGHTON SHOPS— BELOW: TRAYMORE SHOPS 
IN CIRCLE: NATION EXHIBIT OF CROSBY &. ELKINS, ELECTRICAL APPLIANCES 




AMBASSADOR HOTEL 




LQUEJTrIAN Sl'ORTf 

ON The bridle paTH 
OF The 

WORLDS PLAYGROUND 




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THE NEW 
SHELBURNE 



^U£STRIA7s[ISM is an everyday recreation 

during the FciII, Wiiiter and Le7tte?i seasons. > 

Beach riding has sprung into popularity v^^', 

during the past few seasons with the result that it is a daily 

occurrence to see several hundred finely groomed mounts 

cantering up and down the entire length of the strand. There is no more 

exhilarating exercise on the sports calendar. Many startling tho natty and 

becoming habits have been adopted by the feminine sex who have taken to 

this sport with a vim. 



CLIMATIC CONDITIONS 




COMPARISON of average temperatures only suggests the substantial 
difference between the Summer temperature in Atlantic City and 
those of the great cities. Long periods of heat and humidity are 
unknown here. Water on every side makes impossible extremes 
common elsewhere. 
In each year of the last 25, the temperature reached 90 degrees on the average 
on 34 days in St. Louis, 25 in Cincinnati, 22 in V^ashington, 12 in Pittsburgh 
and 15 in Philadelphia. The temperature in Atlantic City reached 90 degrees 
but twice during the summer months, and seldom remained at that height 
more than a few minutes. In winter the sweep of the Gulf Stream toward Atlan' 
tic City and the surrounding salt water keep up the temperature. The warmth 
and salt of the air make snow falls light and soon melt them. The lowest 
temperatures of our large cities do not occur here. Sunshine over the United 
States averages 50 per cent; in Atlantic City 61 per cent. There are no fresh 
water rivers near Atlantic City, and consequently its climate is dry and well nigh 
free from fog. The sun's rays shine through an atmosphere unpolluted by 
fog or smoke or dust which absorb the germ'killing violet and ultra'violet rays. 
Because of this the skin tans more quickly at Atlantic City than inland. These 
remarkable climatic conditions bring an all-year'round patronage which has 
developed the largest and most interesting city in the world exclusively 
devoted to the entertainment of the public. 




NEW CENTRAL PIER 




NIGriTyCENE 

ON The 

BOARDWALK 

j^hgwingThe 

DENNirHOTBL 














PENNSYLVANIA RUBBER (Sl UNDERWOOD TYPEWRITER EXHIBITS; TELLING THEIR 
STORY TO 20,000,000 PROSPECTS ANNUALLY 




STRAND HOTEL 





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ST. CHARLES HOTEL 



"THE BREAKERS' 




HOTELS 



TLAH'TIC CITT is a City of Hotels, large and small. Every day of the year 
guests are provided with the comfort and elegance of the best metropolitan 
hostelries. Many are pretentious structures built for all year service, and 
represent the latest ideas in fire-proof construction. Heated sun parlors are a 
feature of almost every hotel. The public and private bath-rooms are in 
most cases supplied with sea water for bathing as well as the fresh water 
supply. The moderate priced houses furnish accommodations of superior 
excellence and convenience for the tariff charged. A great number of these 
houses are open the year through. 








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FEEDING THE GULLS FROM THE MILLION DOLLAR PIER 





HE founders of Atlantic City prophesied that it would stand pre'cminent 

as a resort. Today it is the %ieen of American watering places. Almost 

as if by the waving of a magician's wand, Atlantic City has risen 

Aladdin4i\e from the very bosom of Old J^eptune in the comparatively 

brief period of a century. Where once the lashing waters spent their 

against the barren sand dunes, the shifting sands of Time have piled 

high along the Ahsecon coast and the receding waters have left a veritable 

Paradise of Pleasure that man has improved by the creation of a Dream City. 

In 1854 a few fishing and hunting shacks occupied the new formed beach; 
now mastodonic marvels of hotel construction, rising triumphantly from the 
sapphire sea, form a cameo silhouette against the sky. They are the peer of 
any in the world — the last word in comfort, service, and luxuriousness. 

Atlantic City now has 20,000,000 yearly visitors. The estimated real estate 
valuation is about $200,000,000. Many of its great hotel structures cost be 




PANORAMIC VIEW OF ONE OF ATLANTIC 




tween five and ten millions of dollars. There are two double track steam 
railroads from Philadelphia and one electric railroad. There are two steam 
railroads from T^ew Tor}{. 

More than 100,000 bathers disport in the ocean daily during the summer 
season. There are more than 1,000 hotels. The public and parochial schools 
provide for about 15,000 pupils. There are five national banks, and five trust 
companies. There is on deposit in these institutions upwards of $30,000,000. 

Atlantic City has 43 churches of all denominations, a handsome library with 
40,000 volumes. There are six ocean piers, 31 miles of trolley lines, three daily 
newspapers, 50 miles of paved highways, two beautiful boulevards leading from 
the mainland, a $200,000 hospital, highly efficient police and fire departments, 
three country clubs, three yacht clubs, modern garages, and a Boardwal\ which 
extends eight miles along the beach with an unobstructed ocean view, and 
which is brilliandy lighted all night every night in the year. 




"S MANY BEAUTIFUL RESIDENTIAL SECTIONS 





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HOME LIFE 

AKE away its hotels, its piers, its Boardwal\ and Atlantic City will 

compare favorably as a "home" town with any residential section 

along the coast. The Island is dotted with artistically built homes of 

all types from the modest little bungalow on the city lot to the palatial 

residence on the country estate. Broad avenues, walks bordered with trees, 

green law^ns, ■well kept gardens, flowered terraces, unusual landscape effects, 

all help to make Atlantic City an ideal albyear residential centre. 








J^lirii. piipi ran 







ABVECON 

LIGHT HOUJ~E 



. T\..^A.kfi . 




KNITTING ON THE BEACH 




SHOPS ' EXHIBITS -THEATRES 



international aspect is loaned to Atlantic City by the cosmopolitan 
character of its visitors, but there are probably as many nationalities 
represented by the unique shops as there are among all the vistors. 
Along the landward side of the Boardwal\, and among its most 
fascinating features are shops devoted exclusively to the rarest 

importations of Armenia and Syria, China and Japan, Hawaii and Mexico, 

Egypt and Turkey, India and Persia, Italy and Scandinavia, Paris and London; 

while many other shops display the latest creations of American artisans. 

Shop windows, bazaars and auction sales attract the connoisseur and en' 

tertain the stroller. 

More shops and modern department stores in the centre of the city serve all 
the needs of visitor and resident. 

Industrial concerns of nation-wide repute are represented on the Boardwal\ 
by permanent exhibitions for which they spend millions of dollars annually in 
order to keep their products before the attention of 20,000,000 prospects. 
The most pretentious of these is an entire pier used as a national exhibit for 
one manufacturer. 

It takes twenty-one theatres to entertain the visitors and residents of 
Atlantic City. These include "movies", vaudeville houses, and legiti' 
mate play houses. Atlantic City enjoys many premiers because of its 
cosmopolitan audiences. 




Q^GEANT 

CParade 



AN ANNUAL SEPTEMBER FEATURE 












THE "MARDI GRAS" OF ATLANTIC CITY 




FISHING FROM THE STEEL PIER 




SPORTS 

Bathing, Yachting, Fishing, Gunning, Golf, Tennis, 
Baseball, Aviation 

TLAHTIC CITT provides a constant round of pleasures. The 
bathing is ideal and unusually safe. 

Three yacht clubs and a fleet of staunch boats afford ample facilities 
at moderate cost for visiting yachtsmen and fishermen. The hunts' 
man can "bang away" at snipe, plover, marsh hens, ducks, and geese, 

on the shore; and at rabbits and deer on the mainland during their respec 

tive seasons. Trap shooting is a popular sport. 

Golf enthusiasts will find three excellent all'year'round courses, which hotel 
guests are accorded the privilege of playing; ?\lorthfield Country Club, 27 
holes; Linwood Country Club, 18 holes; Sea 'View Golf Club, 18 holes. 

Tennis, baseball and aviation are all as popular here as elsewhere. The 
activities of the Atlantic City Athletic Club are many. 

With Barnegat Bay a few miles to the north and Corson's Inlet just to the 
south, Atlantic City is in the centre of a famous fishing zone. The sur' 
rounding bays and thoroughfares, ideal for small sail and power boats, are 
fairly alive with weakfish, king fish, striped bass, channel bass, drum fish, and 
flounders. The pier fishing is excellent. There is deep sea fisliing for cod, 
sea bass, porgies, black fish and grouper, and during the summer season the 
troUer can fight to his heart's content with gamey blue fish and mackerel, 
with savage bonita, and with gigantic, tackle smashing tuna. The writer has 
seen all of these fish in almost endless schools, churning the water, while 
the gulls hovered above and seized the pieces of the smaller fish that were 
being torn and devoured by their hungry, big brothers. 




TRANSPORTATION FACILITIES 

HE fastest train and the fastest nine trains in the world run to and 

from Atlantic City. Through trains run from Philadelphia, T^ew 

Tor\, Baltimore and Vv^ashington. The roUing stock is the best. 

Sleeping cars leave for T^ew Tor}{ on Sunday nights during several 

months. The double-tracks of the Pennsylvania and Reading Systems 

are level, stone-ballasted and protected by automatic block signals. The 

Pennsylvania tunnels under the Hudson connect Broadway with the Boardwal\. 

The Central Railroad of 7<lew Jersey runs through trains from 7-lew Tor}{ 

over an interesting route. There is a high-speed third rail service from 

Market Street Wharf, Philadelphia. 

Thru the efforts of its Chamber of Commerce Atlantic 
City has become a recognized "All Year Tourist Resort." 
-^ All-year "Tourist" round trip tickets may be purchased 

from any point at any time. Trolleys afford interesting 
excursions to Ventnor, Margate, Longport, Absecon, 
Pleasantville, and Somers Point. Automobilists from J^ew 
Tor\ and Philadelphia have the choice of several routes 
from the mainland to Atlantic City. The thousands of 
motorists from nearby towns and cities, who pass over 
these roads each day, furnish ample proof that the trip 
must be a pleasant one with an attractive end in view. 




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ATLANTIC CITYS new 
HIGHJCHGDL 



DEPARTM ENT ^Tore 
M.E.BLArT£<CO. 



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CfTV HALL 

ON ONE OF The many 

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GARDEN PIER 
BALL ROOM 




DANCING 
OVER THE 
WAVES 



OUNG and old throng the 
great concert and dance halls in Atlantic 
City after the day has ended. Magniticent 
ball rooms, among the largest in the world, 
are located directly over the bounding waves on several 
of the ocean piers. These great halls are in most cases beauti- 
fied with richly colored draperies and vari'colored lights, which give added zest 
to this form of amusement. All of the larger hotels also have beautiful 
ball-rooms, as well as unique grill-rooms, for the entertainment of their guests. 



.irflpSr 




THE PLAYGROUND OF THE WORLD 



HAP.LES M. SCHWAB, said of Atlantic Cit)i;— "I have visited most 
of the famous playgrounds of the world, both in this country and abroad. 
All of them have their attractions. But none of them combine so 
many attractive features as Atlantic City." 

To this great cosmopolitan seaside resort come millions from all over the 
globe. They come for a summer vacation trip, for a Merry Christmas, for 
a Happy New Year, for a Joyful Easter — and each season has its advantages 
in this delightful climate. In Atlantic City, summer is cool; winter is balmy; 
autumn is refreshing; and springtime is heavenly. And when people come 
here, they come as children to play, to be amused. 

Just watch the crowd in Atla^itic City — anytime — anywhere — it's always a 
happy crowd, a good natured crowd, a democratic crowd, a "playing" crowd. 
It plays up and down the Boardwalk; it "takes in" the amusements on the big 
piers; it goes to the "movies"; it enjoys and applauds the shows headed for 
Broadway. It romps about on the sand; it plays in the invitir^ surf. It is 
just like a great, big child (but withall a well mannered child) out for a good 
time; and childhood must be served, — with pleasure. Pleasure and Atlantic 
City are synonymous — for Atlantic City is truly The Playground of the World. 





A i LAN 1 It. e.1 1 1 ^ MluHTY PIERS 
YOUNG'S MILLION DOLLAR PIER, NEW CENTRAL PIER, STEEPLECHASE PIER 
ATLANTIC CITY STEEL PIER, GARDEN PIER, HEINZ PIER 




AEROPLANE VIEWS OF ATLANTIC CITY 
Photographed Bj; Warren H. Keats, Official Photographer of The Curtiss Flying Station 






ATLANTIC CITY 

YESTERDAY 

AND 

TODAY 



GOD'GIVETsl location and the indomitable spirit of enthusiastic, 
determined men have combined to make Atlantic City the World's 
premier pleasure and health resort. 

A little over half a century ago, when the pioneer builders of Atlantic 
City saw this eight mile stretch of pure, white sand, five miles out 
from the shore and facing due south, in summer cooled by ocean bree2,es and 
in winter sheltered by the health-giving Jersey pine belt and tempered by the 
Gulf Stream, they reali2;ed that here was the nucleus of an all-year, national, 
seaside resort. Then they stopped "realizing", opened their purses, "took off 
their coats", and began "working". They worked perseveringly and system- 
atically. They built for "the future", but provided for "the present". They and 
their successors, with the splendid co-operation of the railroads, who must 
also be considered among "the pioneers", have expended tons of energy and 
hundreds of millions of dollars to make Atlantic City the International Resort 
that it is today. Not even the famed Brighton of England, the Chateau region 
of Switzerland, the bath districts of Carlsbad, or the beautiful Mediterranean 
shore with its Monte Carlo, its Nice, and its Naples, can compare with Atlantic 
City in popularity, comfort, pleasure, and health-giving qualities, the four sea- 
sons through. The sand dunes on the ocean shore of the barren island have 
become a magic marine city, and the world-famous boardwalk, with its never 
ending fleet of rolling chairs, overlooks the surf and foam of the broad Atlantic 
on one side, and is lined on the other side by miles of magnificent hostelries. 
Mighty wave conquering piers stretch far out over the ocean depths, and the 
landscape as far as the eye can reach is covered by thousands of hotels, up- 
to-date shops, business structures, palaces of pleasure, public buildings, and 
beautiful homes. 

So stands Atlantic City today — a pleasure resort without a parallel — entertain- 
ing sumptuously and royally 20,000,000 visitors each year, who come here 
from all over the world to breathe the ocean ozone, and to take the fullest 
enjoyment out of life in "THE PLATGROUKD OF THE WORLD". 



Copy by Tercival S. Brower and E. F. Corcoran. The majority of photographs by Atlantic Foto Service. 
Copies of this book will he mailed postpaid to any part of the world on receipt of one dollar for each copy 
wanted. This book is copyrighted and all infringements will be prosecuted to the full extent of the law. 




Published by 

NATIONAL CITY PUBLICITY COMPANY 

Creators of Advertising Literature 

Guarantee Trust Euilding, Atlantic City, New Jersey 1170 Broadway, New York, N. Y. 
Phone: 873 Phone: Madison Square 9783 

OFFICERS AND DIRECTORS 
PERCIVAL S. BROWER. President GEORGE A. WILLIAMS, Treasurer 

Major M. B. CARSON, Vice-President B. P. BROWER, Secretary 




